Advertising and Promotion An Integrated Marketing Communications Perspective, 4th Canadian edition George Belch test bank
Table of Content
Chapter 1: Integrated Marketing Communications
Chapter 2: Organizing for Integrated Marketing Communications
Chapter 3: Consumer Behaviour and Target Audience Decisions
Chapter 4: Communication Response Models
Chapter 5: Objectives for the IMC Plan
Chapter 6: Brand Positioning Strategy Decisions
Chapter 7: Creative Strategy Decisions
Chapter 8: Creative Tactics Decisions
Chapter 9: Measuring the Effectiveness of the Promotional Message
Chapter 10: Media Planning and Budgeting for IMC
Chapter 11: Broadcast Media
Chapter 12: Print Media
Chapter 13: Out-of-Home and Support Media
Chapter 14: Sales Promotion
Chapter 15: Public Relations
Chapter 16: Direct Marketing
Chapter 17: Internet Media
Chapter 18: Regulatory, Ethical, Social, and Economic Issues for IMC